Display form for brassieres



y 31, 1956 .1. KANTOR EI'AL 2,756,911

DISPLAY FORM FOR BRASSIERES Filed April 2, 1952 12 22 :26 5:4 gage fiQil Mgr/1g. 7

NI ENTORS.

I I I JACK KANTOR. I l i 20 BY GERALD J. KAN 701?. gig .3. W

United States Patent DISPLAY FORM FOR BRASSIERES Jack Kantor and Gerald J. Kantor, New York, N. Y.

Application April 2, 1952, Serial No. 280,022

4 Claims. (Cl. 223-68) This invention relates to a display form for brassieres.

The principal object of this invention are the provision of a display form for brassieres and the like, having the following features, characteristics and advantages:

A die-cut form which may be cut out of inexpensive cardboard or other suitable sheet material. Display forms for brassieres of the type in conventional use today are rather expensive articles which are molded or otherwise shaped to appropriate form. Plastics and other moldable materials are used for this purpose. In the present invention, the display form is merely a sheet of cardboard or the like, die-cut to a certain design hereinafter more fully described and then bowed to appropriate form best adapted to display a brassiere. When the brassiere is mounted on said die-cut display form, the brassiere itself causes the form to maintain a bowed or arcuate shape. This not only displays the brassiere to best advantage but it also enables the display form to stand unaided on a suitable horizontal surface such as a display counter or a display shelf or the like. Provision is also made for suspending the display form from a suitable support, such as a nail or from a garment rack or the like.

The display form thus far described is also very useful in that it can be handled by sales clerks without soiling the brassiere mounted thereon. Ordinarily when a sales clerk wishes to interest a prospective customer in a particular brassiere, it is usually necessary to hold the brassiere up or spread it out upon the sales counter in order to display its features to best advantage. This calls for considerable handling of the brassiere especially when it is shoWn to a number of different prospective customers, with consequent soiling of the brassiere and thereby rendering it less desirable to prospective customers. The present invention makes it possible to display the brassiere on a display form which is even better than holding it up in the air or spreading it out on the :counter. The brassiere is merely placed upon the display form herein claimed and it is then hooked together in the usual manner. The normally fiat display form thereupon assumes its arcuate shape and a fine display of the brassiere is thereby effected.

One of the features of the die-cut display form herein claimed is the pair of circular cut-outs which are situated for registration with the bust cups or pockets of the brassiere when the brassiere is mounted thereon. It is, therefore, possible properly to shape said cups or pockets after the brassiere is placed upon said display form by simply reaching into said cups or pockets through said openings in the display form and building them out or inflating them to proper shape and proportions. This is normally not possible on display forms in conventional use today since they are not provided with openings of this character and for this purpose. It is, therefore, necessary in conventional display forms to provide bust formations on said display forms which fill the bust cups or pockets of the brassiere and thereby hold them in proper position. Applicants have found that the bust cups or pockets will retain their inflated shape once they are put in such shape even without bust formations to support them.

Patented July 31, 1956 'iee display form with a brassiere mounted thereon in front of a source of light, such as an electric light bulb.

An important feature of this invention is the fact that the display form herein claimed is both inexpensive to make and inexpensive to ship from the manufacturer to the user. It is shipped fiat so that large quantities may be packed flat against each other and shipped and stored in the same way.

A feature of this invention is the means provided for securing the straps of the brassiere behind the display form so as to hold them out of the way. This is important because dangling straps can ruin an otherwise beautiful display of a brassiere.

Where it is desired to actually fill the bust cups or pockets of a brassiere mounted on the display form herein claimed, bust forms or formations are provided which may be secured to the display form in registration with the openings formed therein. These bust forms are detachable from the display form and they may be mounted thereon or removed therefrom at will.

Preferred embodiments of this invention are shown in the accompanying drawing, in which:

Fig. 1 is a plan view of a die-cut display form made in accordance with this invention.

Fig. 2 is asimilar view of the same display form showing a brassiere mounted thereon.

Fig. 3 is a back view of the same display form showing how the straps of the brassiere are secured thereto.

Fig. 4 is a top view of said display form showing its bowed condition under the tension of the brassiere which is strapped thereon.

Fig. 5 is a fragmentary plan view of the same display form, showing a bust form secured thereto.

Fig. 6 is a side view of said bust form.

Fig. 7 is a fragmentary view of a display form, similar to that shown in Fig. l, but having a hook attached thereto for supporting the same from a clothes rack or any other suitable support. I

The display form 10 shown in the drawing, comprises a substantially rectangular sheet 12 of cardboard or any other suitable sheet material which has some measure of stiffness but which can nonetheless be bowed to arcuate shape. The top corners of therectangular sheet may be rounded ofl? for appearance, if so desired. Formed in said rectangular sheet is a pair of substantially circular openings 14 and 16 respectively. These openings are spaced from each other to correspond to the general spacing of bust pockets or cups 18 in a conventional brassiere 2%. Also, the diameter of openings 14 and 16 corresponds, substantially, to the diameter of the bust cup.

Notches 22 and 2-4 are formed along the top edge of the rectangular sheet adjacent circularopenings 14 and 16. These notches are shaped somewhat like bayonet slots and each has a vertical side 26, a horizontal side 28 and an inwardly curved diagonal side .30. These notches are adapted to receive the straps 32 of the brassiere When it is mounted on the rectangular sheet in the manner shown in Figs. 2, 3 and 4. The straps rest on the horizontal edges 28 of said notches and they are turned downwardly and sidewardly at the back of the rectangular sheet. It will be understood that when the straps are inserted into the notches, the curved sides 30 tend to turn the straps into proper position.

When brassiere 20 is mounted on the display form, its bust cups are positioned to register with the circular openings 14 and 16, and the back of the brassiere is then hooked together at the back of said display form. The size of v the display form is such that when the back of the brassiere is hooked together behind it, it is caused to bow out into the arcuate shape which it is shown to have in Fig. 4. The display form now possesses sufiicient rigidity and a sufiiciently broad base to support itself in upright position on a horizontal surface. When the shoulder straps 32 are drawn through notches 22 and 24, they tend to prevent the brassiere from slipping down from its proper position on the display form. This is particularly true since the buckles 34 on said shoulder straps are caught behind the notches so as to prevent the straps from pulling forwardly and downwardly through said notches.

In addition to notches 22 and 24, there are vertical slits 36 which are formed along the top edge of the display form. These slits are four in number and they con stitute two groups, each consisting of one pair of slits. These slits are all substantially parallel to each other and a tongue 38 is formed between each pair of said slits. It will be seen in Fig. 3 that the shoulder straps of the brassiere criss-cross behind the display form and extend into and out of said slits 36. Tongues 38 tend to wedge the should straps in place so that they will not become dislodged from the slits which they respectively occupy, and in this manner the straps are held in place behind the display form.

it will be seen in Fig. 1 that arcuate slits 40 are formed in the display form around the two circular openings 14 and 16. These slits are adapted to receive and engage fingers 42 of a hollow bust formation or shell 44. This bust shell is sufliciently stiif so as to be self-sustaining and it may be sufiiciently flexible so as to fold substantially fiat upon itself for shipping and storing purposes. If the material of which it is made is too stiff to permit unfolding, a plurality of such bust shells may be nested one within the other. They may be applied to the display form by simply inserting their respective fingers 42 into slits 40 as Fig. clearly shows, the slots 43 facilitating the anchoring of the shell 44 to the display form.

The display form hereinabove described may be placed upon a horizontal surface or supported from a wall or clothes rack or the like. A hole 46 is provided in the display rack to receive a nail or a string or any other supporting means. a die-cut hook 48 which may be made from substantially the same material as the display form itself or any other suitable material. The hook has a horizontal portion 50 with two upwardly extending projections 52 at its two ends. A pair of horizontal slits 54 and 56 are formed in the display form and the hook may be threaded through said slits in the manner shown in Fig. 7. The horizontal portion 50 of said hook and its two projections 52 tend to anchor the hook to the display card so that the hook may be used to support said display card from a clothes rack or the like.

The foregoing is illustrative of preferred forms of this invention, and it will be understood that modifications and variations may be incorporated therein within the broad spirit of the invention and the broad scope of the claims.

Having thus described our invention, what we claim as new and desire to secure by Letters Patent, is:

1. The combination with a brassiere which has a pair of breast cups, shoulder straps with buckles on said straps, and a body-encircling band, a display form for the brassiere comprising an initially flat sheet of relatively stiff, elastically bendable material having a pair of substantially circular spaced openings formed therein corresponding in If desired, it may be provided with spacing to the spacing of the breast cups of said brassiere and through which openings access may be had to the interior of said breast cups to puff them outwardly, said brassiere being mounted on said form with the cups thereof in registration with the respective spaced openings in the form and with the body-encircling band of the brassiere extending around the form, said sheet being held in arcuate form solely by the tension of the body-encircling band, said sheet having a pair of substantially L-shaped notches extending inwardly from the upper edge thereof adjacent said openings, receiving and holding the shoulder straps of said brassiere, said notches being spaced apart a distance exceeding the distance between the centers of said circular openings.

2. The combination with a brassiere which has a pair of breast cups, shoulder straps with buckles on said straps, and a body-encircling band, a display form for the brassiere comprising an initially flat sheet of relatively stiff, elastically bendable material having a pair of substantially circular openings formed therein to correspond in spaced relationship to the spacing of the breast cups of said brassiere and through which openings access may be had to the interior of said breast cups to puff them outwardly, said sheet being held in arcuate form solely by the tension of the body-encircling band, said sheet having a pair of substantially L-shaped notches extending inwardly from the upper edge thereof adjacent said openings, to receive and hold the shoulder straps of said brassiere, said notches being spaced apart a distance exceeding the distance between the centers of said circular openings, said sheet further having a plurality of slits spaced around each of said circular openings, bust formations being provided on said flat sheet to cover said circular openings and having fingers formed thereon which extend through and engage the slits around the circular openings to hold said bust formations in place.

3. A display form for brassieres comprising a flat rectangular sheet of relatively stiff material, said rectangular sheet being of such size that it bows into arcuate shape when a brassiere is mounted thereon and secured into closed position, said sheet being formed with a pair of substantially circular spaced openings therein, the axis of said openings extending parallel with one longitudinal edge of the rectangular sheet, said openings adapted to register with the breast pockets of a brassiere when the latter is positioned on the form, said rectangular sheet having notches and slits extending inwardly from the top edge of the sheet adapted to receive and hold the straps of the brassiere.

4. A structure of the character set forth in claim 3, wherein the sheet is formed with additional slits around the respective circular openings, and bust shells for disposition over the respective circular openings, said bust shells having fingers extending into the respective slits around the circular openings to secure the shells on the sheet.

References Cited in the file of this patent UNITED STATES PATENTS 2,014,436 Jacobson Sept. 17, 1935 2,487,761 McFall et al. Nov. 8, 1949 FOREIGN PATENTS 614,089 Great Britain Dec. 29, 1948 862,086 Germany Jan. 8, 1953 996,502 France Dec. 20, 1951 

